IKEA 2013 Catalog Comes In An Interactive Augmented-Reality Mobile Device App

The new IKEA collection catalog for 2013 has just introduced through interactive guide in mobile device application. It provides a sneak peek into the galleries of furniture allowing the IKEA fans to access it from their tablets and Smartphone. This more in-depth breakthrough from IKEA allows buyers to see its collections without having to step their foot in its store.  There is also a behind-the-scene video showing how the project works. The good news is that IKEA fans who don’t have Smartphone or tablet can still enjoy the online version of this new catalog.

Actually, it is not the first time for this Swedish furniture company to release augmented reality in promoting their products. In early 2012, IKEA provided mobile device users an app to download and choose furniture from their iPod and iPhone. The new IKEA catalog offers more inspiration of beautiful furniture collections that are displayed digitally. This catalog is available from July 30th, while the free catalog app will be released on July 31st. Users can enjoy looking at various products in this 324 pages catalog. If you are among IKEA fans, I’m sure you can’t wait for the upcoming surprise from this giant furniture company.

ikea catalog picture 1